Vertical search covers a wide range of search applications. Its importance
grows in proportion to the growth of available information, and its role is to
help time-challenged people to find relevant information more quickly.
Vertical search applications can involve both private, proprietary content and
public Web content.
 
More than 500 respondents completed an online survey over a five-week
period in October and November 2007.

The audience for this survey was exclusively business and professional
Internet users. Information about the research, including the questionnaire link, was emailed to the memberships of the following organisations:
• Internet Advertising Bureau (IAB UK).
• Association of Online Publishers (AOP).
• American Business Media (ABM).
• E-consultancy (global user base of Internet marketers and strategists).
 
Download this white paper to learn more about how 116 publishers and 145 advertisers view Vertical Search in their online portfolio.