The Vertical Search (B2B) Report 2009, published by Econsultancy, is based on an online survey of more than 500 media and internet professionals carried out in October and November 2008.

The report examines how digital marketing and e-media professionals are finding work-related information online, looking at the use of both popular search engines and industry-specific websites. The findings are compared to the 2008 version of this report.

Highlights from the findings include:

-) As was the case in 2008, the need to find information quickly is the main advantage of vertical search engines from the perspective of business users. Around two-thirds of respondents see the following factors as a “major benefit” of vertical search: Quicker to find desired information (67%); Top results more relevant (65%); Focus on specific business interests and workflow (64%)

-) Software-as-a-Service (SaaS) is being widely used by companies both for on-site search and for a range of other functions. More than half of survey respondents report that their businesses are using SaaS for email (77%), web hosting (74%), sales and marketing (62%), CMS (59%), file and assets storage (57%), search (57%) and ad serving (51%).

Download your free copy of the Vertical Search Report 2009 now. Click on the PDF below.