Providing authoritative content for the global photonics community

In the highly specialized field of photonics, Institute of Physics (IOP) Publishing saw a need to connect optical scientists with the information that matters most to them. IOP chose Convera’s vertical search solution to create search.optics.org, a powerful tool that searches a carefully selected group of optics-related websites and allows professionals to pinpoint the information they need, quickly and easily.

Search.Optics.org

Convera’s online solutions offer a content-rich experience for IOP’s end users and a more targeted environment for advertisers. Each of the thousands of websites included in the search.optics.org database was selected by the editors of optics.org and IOP’s Optics & Laser Europe magazine. The database includes the sites of leading photonics companies, key optics organizations and research centers, and leading journals, magazines and news websites.

“Our community of optical scientists and engineers need to find the most relevant information available on public websites to complement the premium information that we provide to them through our magazines and websites,” says Susan Curtis, publisher of search.optics.org.

Optical scientists and engineers have enthusiastically embraced search.optics.org. In an IOP survey, 100 percent found the site easy to navigate, 85 percent said they would use the site on a regular basis and 87 percent said they would recommend the site to a colleague.