Providing authoritative content for global mining, oil, and related industries

Aspermont Limited is Australia’s leading print and Internet publisher for the mining, oil and gas and related sectors. It provides business-to-business information services across the resource and construction sectors.  Aspermont tapped Convera’s vertical search solution to build:

www.SearchMining.net

A search engine dedicated to meeting the information needs of mining industry professionals. From a custom search index of trade associations, government sites, news feeds and other sources, SearchMining extracts information from the highest quality and most relevant mining websites, and allows users to browse through them with the click of a button.

“We see vertical search as an ideal way to extend our brands online and provide a more comprehensive service to our communities,” says Alex Kent, Online Search Manager at Aspermont. “Partnering with Convera has enabled us to accelerate our online strategy.”

Aspermont made a strategic decision to use Convera for all of its vertical search requirements following the success of Aspermont’s Supply Chain Logistics vertical application that was launched in 2007:

www.SearchSupplychainLogistics.net

In addition to mining, Aspermont and Convera have developed search solutions for the construction and petroleum sectors.

www.SearchConstruction.net

www.SearchPetroleum.net

Convera’s technology has helped Aspermont target the audiences it wants to target and make the user experience more efficient and profitable.

“We are delighted with the traffic that our vertical search applications are bringing us,” Kent says. “Over the next 12 months we expect to extend our use of verti¬cal search in other prime business areas. Convera is a key play for us in the development of our online portfolio.”