Providing authoritative content for beauty industry professionals
Vance Publishing is a leader in business information and communications with more than 25 dominant industry brands to its credit. Its Modern Salon Media division, which includes the leading salon and spa publications and websites Modern Salon, Salon Today and First Chair, approached Convera to build:

www.ProBeautySearch.com


A vertical search engine that allows stylists, cosmetologists, educators, salon owners, beauty students and other salon industry professionals to easily find targeted, industry-relevant results on any beauty-related topic.

“ProBeautySearch.com is a powerful search tool for beauty professionals, unlike any web-based tool offered to beauty industry professionals to date anywhere on the web,” says Scot Stevens, Group Publisher, Modern Salon Media. “Unlike Google, Yahoo and other all-encompassing search engines that return hundreds of pages of results, most of which are irrelevant or not related to the beauty industry, ProBeautySearch.com is engineered to provide only beauty industry-relevant search results.”

ProBeautySearch, available on the Modern Salon Media websites ModernSalon.com, FirstChair.com, SalonToday.com and RenewProfessional.com, allows users to limit their search to Modern Salon Media or to widen it to the entire industry. It also offers a convenient way for advertisers to reach target audiences more effectively.

Vance Publishing also turned to Convera’s vertical search solution for building the unique search tool

www.FurnitureStyleSearch.com

Targeting the furniture industry professionals and consumers.