Providing authoritative content for US automotive and powersports industries

Advanstar Communications is a leading media company that provides integrated marketing solutions for the fashion, life sciences and powersports industries. Its portfolio includes 147 events, 68 publications and directories, and 267 electronic products and web sites. In 2007, Advanstar launched Search-Autoparts In order to bring the most relevant, highest quality information to the business professionals and consumers it serves.

www.search-autoparts.com

The site serves the U.S. automotive aftermarket industry and has become the automotive industry's leading B2B website. 

"We recognize that in today's world there are many valuable information sources beyond the editorial content we produce ourselves," says Michael Alic, vice president of Electronic Media at Advanstar. "As authorities in the industries we serve, one of the key roles our editors play online is to act as guides to our audiences, pointing them quickly toward sources of relevant, high-quality information ... Vertical search is an important tool in that effort, and we are very happy to be working with Convera to build vertical search solutions for our communities."

Building on Advanstar's insights into the needs of its membership communities, Convera's vertical search solution culls relevant information from trade associations, news feeds and other sources across the web to enhance Advanstar's proprietary content. Advanstar also turned to Convera in launching:

www.search.off-road.com



A website for off-road dealers, distributors and fabricators. "Convera's hosted service provides us with a single, end-to-end search platform covering our websites and the best of the rest of the web via leading edge technology at a low cost of ownership," Alic says.