Convera Ad Service

Search Advertising Sales Made Simple

In 2007, search-based advertising will account for more than 45% of all online advertising spending.

The Convera Ad Service (CAS), an integral part of Convera's vertical search service, provides B2B trade publishers with the opportunity to easily create and sell search-based advertising.

Keyword Targeting Increases Yield

Trade advertisers recognize the value that trade publishers provide through delivering access to highly targeted communities. They also understand the value of search engine marketing and many already use Google AdWords and its contemporaries.

Working with Convera, publishers can provide their advertisers with the best of both worlds, combining great demographics with search keyword targeting. This makes advertising more relevant to users, helps publishers to increase yield and provides advertisers with better returns and more focused leads.

Leading Through Innovation

Trade publishers are leaders of their respective communities and can further enhance their leadership position by being the first to offer capabilities such as custom vertical Web search.

It is equally important for publishers to be recognized for their leadership by advertising customers through providing innovative new advertising options, such as the ability of the Convera Ad Service to combine the assurance of clean, focused audience demographics with the precision of search-based advertising.

Easy to Use for Novices

Whatever level of experience a publisher has with online advertising, the Convera Ad Service is quick and easy to set up and administer. Since Convera handles all technical aspects of the implementation, no technical staffing is required by the publisher.

Expert Advice Included

Trade publishers can also benefit from Convera's experience working with a range of other publishers to generate and monetize search traffic. General best practice advice is provided as a standard part of the Convera service, and specialist consultancy on advertising packaging, monetization strategy and traffic generation is available from Convera as an option.

Standard Advertising Packages

The Convera Ad Service provides a range of standard (pre-configured) advertising packages which support tenancy, CPM and CPC cost models. Within Convera-hosted vertical search sites, multiple zones are available for advertising to be served into and these are easily configurable by the publisher via Convera's Publisher Control Panel, an online dashboard which controls the look, feel and functionality of the vertical search application. Both graphical and textual styles of advertising are supported, and the system can be used to serve filler advertising from third party networks or house ads. A directory listing (paid inclusion) system is also provided within the Convera Ad Service.