At Convera, we know that no matter how great your online publication, a publisher must build loyal online communities and value-added services in order to grow their subscriber base and ensure high-volume usage.  That is why we arm publishers with not only the relevant content and integrated search needed to build a comprehensive digital presence but with the audience development solutions needed to inform and engage their users and ensure their site is found by users looking for the authoritative content they provide. 

Key Audience Development Features:

• Driving traffic using your brands and branded search boxes. By placing these custom search boxes in your publication sites, e-newsletters, and other online promotions, you can entice visitors to your new site.
   
• Driving qualified traffic through ConveraNet. By using our ConveraNet directory, we can promote your site with free inclusions in publisher directory and taxonomy links, with free placement of search boxes and RSS feeds in relevant categories.
   
• Driving qualified traffic from web search engines. By using your industry-specific resources such as glossaries and taxonomies on your current publication site and applying proven SEO techniques, we can help you acquire new visitors from the major search engines and elsewhere.
   
• Syndicating your branded search.   Easy-to-integrate and easy-to-use search boxes that can be distributed and syndicated to affiliate websites to increase visibility on the web. We can also create Syndication partner branded search boxes.
   
• Driving repeat visitors with Branded Search widgets.  Publisher branded search widgets that you can distribute to encourage repeat visits and to ensure your users are taking advantage your best-of-the-web, precise search solution.
   
• Increasing visit duration with Search Refinement widgets. By using search refinement widgets, we can help you offer a uniquely differentiated, highly relevant search experience for your professional audience. We offer you the widgets in Convera PCP such as related searches, narrower searches, companies, people, or other contextual concepts found in search results. You choose the widgets and where you want them on your site.
   
• Increasing visit duration with Related Content widgets. By using related content widgets, we can help you leverage your own content (articles, research reviews, books) to offer a relevant user experience and extend the visit duration.
  
  How It Works>>>