We help publishers deliver superior targeting, ultimate flexibility, and greater returns for your advertisers with a complete advertising and search monetization solution.  The Convera Ad Server (CAS) allows you to easily integrate highly relevant ads tied to the search results pages and put things in context for the user.

By automatically matching ads with search results and any contextually relevant content, your users have a more satisfying user experience and your advertisers the chance to deliver ads that are more likely to be read. Publishers can take advantage of run-of-site advertising but, more importantly, can fine-tune ad delivery based on context – dynamic targeting at the keyword level.   This additional targeting dimension can help you increase advertising yields from search results pages, and can also extend your reach and advertising exposure into the target rich “long tail” pages within your publication.
 
Convera also gives publishers the option to jumpstart their revenues with search and contextual ad inventory supplied by Microsoft and distributed from the Convera platform.

Key features of the CAS include:

• Total control on one easy-to-use platform.  Simple, real-time access to manage advertisers, manage listings, edit listing properties, monitor the performance and ultimately fine-tune offerings.
   
• Flexible advertising integration.  A configurable revenue engine that supports multiple ad models including auction, CPC, CPM, CPA and paid inclusion to help drive higher page yields.
   
• Targeted advertisers readily available.   Access to the Microsoft Ad Network to help you make money now.
  
  
   

---