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- Will publishers use Software as a Service?
by Andy Black on May 8, 2008
With print revenues declining, online revenues accelerating and content being distributed and atomized across multiple channels using vertical search, search toolbars, widgets and RSS - many publishers are rightly perplexed about the ROI of investing in large capital intensive IT infrastructures, getting locked into long-term software and hardware licensing contracts and of dealing with their own digital skill shortages. Publishers also own a portfolio of brands at different stages of transition and community engagement across print, events and online, and a large centralised model may not make commercial sense. However, the success of companies such as Salesforce.com is proving that Software as a Service (SaaS) is no longer a niche software delivery model, and for publishers facing the digital transition, SaaS may make commercial sense. - Will publishers drop print and go Web only?
by Andy Black on May 5, 2008
IDG a leading B2B trade publisher is ending the print versions of more and more of its publications and adopting an online-first publishing model. A detailed article on IDG's strategy was in last week's New York Times and is well worth a read.
- Do publishers need to atomize?
by Andy Black on May 1, 2008
Syndicated content is certainly not new on the web, but atomization involves the publisher needing to think beyond their own sites and how they can distribute their content by making it available to other sites. The use of widgets, toolbars and gadgets on third party sites and the distribution of content via syndicated RSS feeds are the best examples of atomization.
- Vertical Search: B2B Survey Says ... Blazing Hot at SearchEngineWatch
by Iain Fletcher on January 14, 2008
It was good to see some coverage of the Convera sponsored E-consultancy survey over at SearchEngineWatch. In the SEW article, Eric Enge asked three very perinent questions. Here's how I'd answer them. - Value in Those Vertical Search Engine Exhaust Fumes
by Iain Fletcher on December 14, 2007
CMPMedica, a division of United Business Media and a Convera vertical search customer, are now releasing what they call "The Clinical Search Terms Quarterly Report". We can learn from this report... - Web Search, A Key Business Tool
by Iain Fletcher on December 11, 2007
The Convera sponsored E-consultancy survey, the results of which became available last week, was deliberately aimed at a professional audience. Plenty of research has been done... - Universal search. Vertical search. What about Universal-vertical search?
by Iain Fletcher on November 30, 2007
Working with Convera, primarily in the B2B publishing sector with companies like Incisive Media, United Business Media and Centaur Media on vertical search applications, my viewpoint is somewhat different from the mainstream I guess, but here goes.
- Convera named by Outsell as Rising Star for 2008
by Andy Black on October 18, 2007
Outsell Inc, the leading analyst of the publishing and information industry, has just named Convera as one of five rising stars in the Search, Aggregation & Syndication segment in its influential and highly regarded Information Industry Outlook for 2008. - Convera partner SearchMedica.com Earns Standard of Excellence WebAward
by Iain Fletcher on October 9, 2007
It's been a good couple of weeks for CMPMedica's SearchMedica websites. First, their UK property was short-listed for the prestigious 2007 Innovation award by the UK Association of Online Publishers (AOP); now their US property has picked up an award from the Web Marketing Association. - Widgetization - a rare opportunity for business publishers?
by Iain Fletcher on October 2, 2007
The way people use computers for work purposes probably hasn't changed much during the last few years, and the habitual usage patterns that most people follow favor the established players such as Google and Yahoo. Desktop Widgets are by no means new. Yet for B2B trade publishers, Widgets may provide an opportunity to win market share. - When will B2B online revenue exceed print revenue?
by Andy Black on September 11, 2007
The leading analyst firm Outsell is forecasting a major crossover in 2009 – they are forecasting that B2B trade publishing print revenue will have fallen to 34.3% of total revenue, lower than revenue generated from online products (38.6% of total revenue) for the first time ever. - Is there no such thing as bad publicity?
by Andy Black on September 6, 2007
As the growth of media channels proliferates, the reputation of governments, businesses and brands can quickly be affected by negative coverage in the press and online media. But the links from authoritative sites generated by such stories create search engine optimisation opportunities.
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